Web
Page Design
Promotion is necessary, but if your visitors don't like your website
design, they probably won't return. Design your website to conform with current HTML
standards. Go to any search engine and search for HTML and you will find a wealth of
information on the proper use of HTML and the latest standards.
Title
Search Engines consider a Web page title to be the most telling
description of the content of a Web page. This does not mean the first major heading on
the Web page itself, it means the caption which appears on the title bar of your browser
and is controlled by the <TITLE></TITLE> tags within the <HEAD> of your
HTML document. It's important to put as many keywords as possible in the title of your
main index page.
Web Site Title
This is the descriptive title that will appear after your URL in most search engine
listings. A common beginners mistake is to simply place a company or program's name in
this field, generally creating repetitive title's in the ultimate listing. For instance,
if your company name is ACME Widgets, and your URL is 'www.acmewidgets.com' your listing
would end up looking like this: www.acmewidgets.com - ACME Widgets, When you consider that
the average listing on a displayed search is often 25 words or less, you will see how
critical it is to catch the would be consumer's eye fast. A better use of the Title
function for the website in this case would be: www.acmewidgets.com - The World's Largest
Source of Widgets. The next consideration in determining a title is, obviously, IMPACT.
Remember that your listing will be one of hundreds, or even thousands (although we will
show you how to optimize that) of competitors and related subjects. Studies have shown
that while little tricks like all capitalization, graphic inserts, etc., will draw a
consumer's eye, consumers are still most likely to follow the link which makes it's point
quickly and succinctly.
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